Styling for Interior Design and Architectural Photography:

I like to consult with my clients about the styling before we schedule the shoot.

Typically we will bring in flowers, plants and a few special styling elements like throws, coffee table books or perfume bottles. On occasion we will bring in large pieces of furniture, rugs, or specific artwork.

Authenticity is the key to successful styling. Most often the homeowners stuff makes the best styling elements. Since we’re trying to describe the personality of the space, and tell the story of the people who use it we couldn’t hope for a better resource than what's already on the shelf.

Some of the most important things to remember when styling are:

  • The best styling makes it look like someone with a personality lives there. Someone who you’d like to hang out with over a three day weekend.
  • Add context, by describing the intended use of a space.
  • Less is more. The best results are gained by using a disciplined, minimalist approach.  
  • Don't work too hard. The surest way to achieve artificiality is by forcing it. 
  • Wine and cheese have been done so many times it’s ridiculous. Use your imagination. Try margaritas and fajitas, or lemonade with peanut butter and banana sandwiches. Tulips are wonderfully elegant, and much more approachable than orchids.
  • Most of all - have fun with it. As my Skipper in the Navy used to say “If you’re not having fun, you’re not doing it right.”

Follow this link to learn about my preproduction process.

Follow this link to learn about my theory of lighting.