I go to great lengths to do a pre-production walk through of all the projects I shoot because the effort pays off ten-fold.

Interior design is an experiential art form. My photographs share my experience of the project. I cannot share that experience while I am having it.

I feel it is important as an interiors photographer to do a pre-production tour of a project, preferably a few days before we shoot. This provides the specific benefits of:
• Having time to think about how to present the project
• Consult with the designer about styling an bring in specific styling elements
• Planning an effective and efficient workflow

Back in the early '90's, long before I moved to San Francisco I decided to always tour the projects I photograph.

If I cannot do so before the day of the shoot on my arrival I make the time to tour the project, form my first impressions and think through how we can create the best, most powerful images possible.

Private Residence, San Francisco
Designed by Nicole Deichl of NIcole Deichl Design