On Friday Seth Godin posted an article on his blog about the "Gulf of disapproval".

This is something all creatives have to cope with any time they do something new, different or surprising, or in other words anything truly creative.

As a professional interiors photographer my advice for all artists, whether working in San Francisco, Los Angeles or Walla Walla is to listen to the voice inside that tells you this is the thing you must do, that this is “right”.

Doing what has been done successfully so many times before, by so many others guarantees the results will be acceptable to the widest possible audience.

Unfortunately everyone will forget what you did before they “turn the page.”

Create for yourself and hope to connect with the one person out of 10,000 who is your kindred spirit. The person who loves your ideas and is enthusiastic about your work.