A blog that focuses on the photography of Dean J. Birinyi, an interior and architectural photographer based in San Francisco, CA.

Focus and direction

I found this from Seth Godin in my inbox this morning:

Tricked into playing the wrong game
The intelligent writer who dumbs down her work in order to make it more popular.
The successful small businessperson who gives up the edge that made the business work in order to make it bigger.
The entrepreneur who stops leading in order to chase a trend and get funded.
The interesting website that stops caring about content so it can focus on clicks.
The happy kid who abandons good friends in a search to be the cool kid instead.
The beloved brand that walks away from integrity in order to chase mass.
The engaged employee who gives up the craft in order to move up and become an unhappy manager instead...
Bigger isn't better. It's merely bigger. And the mass market might want what the mass market wants, but that doesn't mean that it's your market.

Too, true.

At one time or another I think we've all lost our focus, put our passion on the back burner while we addressed more serious issues, resolve a crisis, etc.

This is fine for the short term, but it's crucial that we return to our passion once the crisis has passed. 

After all our passions are why we in the creative fields do what we do, isn't it?

I've never known anyone who chose a creative career to become a master at crisis management, networking, or cold calling.

A San Francisco-based interior and architecture photographer with over 26 years of experience, Dean Birinyi brings a thoughtful approach to every project he shoots. Dean began his career as a portrait photographer, refining his skill set before turning to architecture and interior design for inspiration. At Dean Birinyi Photography, the photographer draws on his background in furniture design and construction to capture the true essence of residential and commercial spaces. Dean’s work has led his clients to receive prestigious design awards and has appeared in numerous shelter magazines.