Everything you think you know is wrong.

Everything? That covers a lot of territory, but this concept is at the foundation of creative thought.

Recently I have been going through a period of unlearning. I do this periodically thanks to a line in a short story I read as a child wherein the aged and wise leader of an archaeologic expedition chided her juniors about a new procedure stating “Don’t tell me that the way we’ve always done it. We may have been doing it wrong all this time.”

I’m not a writer or a philosopher so I will let those who are better at explaining the concept and it’s benefits have the stage:
TEDxOverlake - Jim Copacino

This approach served me well throughout my career as an architectural photographer, both when I started in Denver and now in San Francisco. It helps me to look at my work and that of my clients with a fresh perspective.

I’d like to suggest that anytime someone present you wit the idea that “This is the way we’ve always done it.” that you take a moment to imagine how things might be if whatever it is were done differently, whether that is the photographer you choose to photograph your latest project, to which spices you’ll add to the onions as you sauté them.

Chances are you’ll find that simply thinking about doing things differently will expand your horizons.

A staircase in an empty two bedroom apartment created for Kwan Henmi Architecture in 2007