I’ve been on an unplanned hiatus for quite a bit longer than I thought. It’s time to climb back on that horse and ride. May the devil take the hindmost.

This article by Seth Godin is illuminating because it restates what I’ve realized over these past two years and what I tell my clients and prospects. People hire us for our artistic vision not our customer service, our prices or even any guarantees of a good ROI.

Learning how to see

If you want to make something new, start with understanding. Understanding what's already present, and understanding the opportunities in what's not. Most of all, understanding how it all fits together. 
Watch the last two minutes of the classic film, 2001. Today's technology would allow someone to make a short film like this with very little effort. But could you? The making isn't the hard part, in fact. It's the seeing.

People call on creatives because we can give them something they can’t get anywhere else. Where others see dollars and cents, or deadlines and commitments we see beauty and drama. When people call you remember they ask about prices and schedules and guarantees because, generally they don’t know how to talk about what they really want - our creative vision.

AuthorDean Birinyi