This article by Seth Godin hits the nail right on the head. I learned long ago that it's more effective to engage peoples imaginations and let them come to their own realizations about my work than to relentlessly hammer home my ideas.

It's important to remember that people have imaginations and engaging them on a sub-conscious level through subtle communication of design concepts is the best way to get them to buy into your ideas.

Subtlety, deconstructed

Subtle is a cousin of beautiful.
Subtle design and messaging challenge the user to make her own connections instead of spelling out every detail. Connections we make are more powerful than connections made for us. If Amazon and Zappos had been called "" and "" it might have made some early investors happy, but they would have built little of value.

AuthorDean Birinyi