A blog that focuses on the photography of Dean J. Birinyi, an interior and architectural photographer based in San Francisco, CA.

Discipline in Creative Expression

One of the things that makes it hard to get a creative project to begin, advance or complete is the lack of discipline. I always try to apply the "less is more" principle to my work. It's really easy to go too far an end up with an unnecessarily complex composition. Unfortunately many of us (myself included) tend to be very proud of the over-produced monstrosity that results because we're impressed with the superhuman effort that went into getting the thing done.

A disciplined and minimalist approach to a piece will make production of greatness more achievable, because your energies are focused on the creative aspect rather than the mechanical.

This project is a good example of how greatness can be achieved with discined approach to design.

COFCO Tianjin Showroom

One of the hardest things to accomplish in the design process is to limit design elements. It's often surprising how fast the design can get far too busy and out of control. This project by L&A Design Group is a good example of what you might do with just a couple of design elements. The two dominant elements of this architecture