One of the things I like most about being a professional photographer is the need to continually advance my education in fields that are not directly related to my work.

Lately I've been "studying" advertising around the world and found this gem on the Ads of the World website. Not only is it a cool ad it connects with the reality of the viewer in way that are remarkably perceptive.

I feel this ad is a wonderful example of my concept of situational context. The ad agency had a very impressive technical advancement to market, but it was rather boring and difficult to explain in a catchy manner. So they used their imaginations to bring the concept into the target markets day-to-day real world existence and made it "useful" there.
AuthorDean Birinyi