I am big on preproduction. I normally invest two to four hours into getting to know the project, consulting on shots and angles, and suggesting styling.
Here's an example of a preproduction report I sent did for a client recently.
I apply some of the practices of art criticism to my clients work. It helps me establish a connection to the design and the images I create have a more intimate feel because of it.
We can of course work without such thorough planning, but I prefer to put in the time to do the best job possible.
The home is typical of 1970’s era ranch homes in that it was poorly laid out and in need of major structural and aesthetic upgrade to meet contemporary expectations.
The two spaces of concern for photography are the kitchen and master bathroom.
The designer has opened the kitchen by removing a wall creating a large, well tailored space that flows into the living room and dinning room.
- The styling is euro-modern with a wealth of warm tones in the yellow-orange range of the spectrum.
- The upper cabinets are frosted glass with front lit LED strips.
- The appliances are black glass and stainless steel.
- The hardware is long, lightweight, rectangular chrome.
- There is a 4’ square skylight centered above the work space providing a wonderful task light.
- Lighting is not fully installed so I cannot speak to it’s design or effectiveness, but the dining room light is ultra modern, rectangular, light weight chrome consistent with the kitchen hardware.
- The design is entirely composed of right angles, but avoids becoming harsh thanks to the warm tones and texture of the cabinets.
- The lines of the kitchen are long, and sleek without feeling overly sharp.
- The synthetic stone counter has flecks of mother of pearl throughout which adds interest to the space as well creating visual texture.
- The appliances are all Miele. (Consider Miele competition as well, please. The designer’s design is world class. (Lighting is the only unknown element.))
- There are three distinct spaces within the kitchen: Breakfast nook, work space and wine bar.
Styling the kitchen: minimal, saturated colors - Copper, Green, Orange, Chartreuse
Floral hydrangea - ask The designer about (purple hydrangea) Succulents (Not small)
The design challenge in this space was daunting because of the small footprint of the space. Through the use of color and texture The designer has created an emotionally engaging and visually exciting space.
- The styling is contemporary, in keeping with the design of the kitchen but shows a great deal of imagination in that it is a distinctly different design.
- Where the kitchen counter used a smooth surface with visual enhancements, the bathroom uses textured tiles for the wall. This adds an enormous amount of depth to the tight space.
- The cabinet veneer detail is very dynamic and creates a horizontal flow that maximizes the psychological width of the space.
- This space is all right angles as well, but the texture of the wall tile adds dimension and “dulls” the edge just enough to create a comforting emotional sanctuary.
- The warmth and texture of the wood, and tile as well as the color of the counter provide a very well balanced contrast to the large, unbroken expanse of mirror above the vanity.
- Lighting and shower enclosure are not yet installed so I cannot speak of how these fit into the design.
Styling for the Master Bathroom: again minimal, not light to darkish desaturated colors - cool tone leaning towards green, more saturated color bottles in shower niche with luffa. No soaps. Floral: I can’t speak to floral, or any counter accessories until I see the light fixtures. Perfume and cologne bottles on a wood tray? White Coral? Sea shell?
Competition: Bold = Must have; Italic = Should have
- Living room to Bar
- Laundry to Nook
- Nook Entrance to Sink
- Stove to Wine
- Nook to Cabinet
For Marketing Collateral we need to show interesting views, beauty and airy-ness
- Wine bar detail - Hand Held
- Sink to Nook
- Stove to Wine
- Sink Detail - HH
- Cabinet hardware - HH
Competition: Bold = Must have; Italic = Should have
- Vanity from MBed
- Shower from Vanity
- Vanity to window show sink, show medicine Cabinet, show commode, Show towel warmer
Marketing Collateral: We need to focus on the psychological warmth and comfort The designer has created.
- Shower fixture Wall One Point Perspective
- Close up tile detail, show texture
- Vanity Sink vignette show fixtures - HH x3
- Vanity to window, drawer open show sink, show medicine Cabinet, show towel warmer
As you can see very little is left to chance because great photographs don't "just happen" they're lovingly crafted and carefully composed.
A special treat today.
The pièces de résistance (for me) of the home I photographed for Bradley W. Blair that was recently published in Cultured Lifestyle, along with two detail images showing the subtle highlight and shadow details that can be brought out with supplemental lighting.
I’ve been photographing interiors for thirty years. I’m proud of my skills and I know how to use them. My theory with supplemental light is that it should enhance the mood, sculpt the space and open the shadows to show detail, but to otherwise be invisible.
There are many who would argue that the same effect could be achieved with computer manipulation of several images, and this is true. Call me old fashioned but I approach my work as a photographer with a computer, not a tech with a camera.
Published in Cultured Lifestyle. Photographed for Bradley W. Blair in Los Angeles.
#deanbirinyiphoto #onassignmment #interiors #photo #photographer #photoshoot #photooftheday #photography #architecture #architecturalphotography #interiordesign #design #california #residential @bradleywblair #losangeles #livingroom@jamesbarra_culturedlifestyle #kitchen
This being my first post here at Tastefully Inspired I wanted to take a moment to introduce myself.
My name is Dean Birinyi. I’m an interior and architecture photographer in San Francisco. I’ve been specializing in photographing architecture and interior design for thirty years. I think I’m starting to get the hang of it.
I will be writing on matters of interior and hospitality design from my unique perspective of a photographer of architecture and design.
Lets get started.--
A new designer with an updated sense of traditional design:
I had the opportunity to work with Janine Arrietta of JAS Interior Designs to photograph the Tuscany Clubhouse at Foothill Ranch in Southern California.
“This design encapsulates the Tuscan charm for friends and family to come together for a laid-back experience under the Tuscan sun.”
Janine Arrietta, ASID
Janine took the 2017 Emerging Professional Design Award from ASID California Peninsula with this, her first project out of design school.
Using bold patterns, a warm palette and her own unique design sense, Janine created a welcoming contemporary community space while maintaining the Tuscan charm of the project theme.
A vision, a mood and a sense of place:
I asked janine to describe her design challenge and her vision.
The design concept was “Under the Tuscan Sun”
- A private clubhouse set within a homeowners’ community with a Mediterranean style was stricken with age and water damage. Client wished for a relaxing, warm and fun space adaptable for all ages. “Better than good” was the expectation.
- Capitalizing on high-pitched ceilings and strong architectural features, design decisions placing an oversized wall mural of a Tuscan landscape in the entry; curating custom art collections of aged brass door knobs and oversized keys sourced at architectural salvaged yards; reclaimed wood shelving and ceiling-suspended lighting create a timeless beauty with a sense of nostalgia.
- Adding elegance with touches of sophistication, the spaces are dressed with beautiful window treatments.
- Flexible comfortable seating encouraging conversation and play for private parties was important to client, and “feel good” contract grade fabrics were selected for longevity and easy maintenance.
- An earthy warm color palette of ocher, orange and green with accents of neutral grays and mixed metals supported by verdant plants soften the environment creating an “outside-in” feel emanating joy.
- Details such as plank wood flooring, terracotta tile, burnished copper, limestone-looking engineered stone, classically-shaped objects, and apron sink reinforce the Tuscan rustic villa charm, rustic beauty, and old-world décor.
- This space encapsulates the Tuscan charm for friends and family to come together for a laid-back experience under the Tuscan sun.
"I love the billiard room. The refinished pool table, various seating areas
and floor pillows makes for an adaptable space."
Janine did a great job and should be very proud of her work. I'm looking forward to watching her talents evolve in the coming years.
Janine Arrietta is the owner of JAS Interior Designs in San Jose, CA. https://www.jasinteriordesigns.com/
I'm looking forward to expanding my reach on the Tastefully Inspired platform..
I was studying “Criticizing Photographs” by Terry Barrett and came across this quote by Sadakichi Hartmann from 1904:
“Rely on your camera, your eye, on your good taste and your knowledge of composition, consider every fluctuation of color, light and shade, study lines and values and space division, patiently wait until the scene or object of your pictured vision reveals itself in its supremest moment or beauty.”
As an interior photographer this is the best description of how I approach photographing interiors I’ve ever heard.
This is what I strive to do on each and every photograph of architecture and interior design in I create.
When telling the story of a designers vision I like to create a gestalt view and create more intimate vignettes.
I feel it’s important to show the details, rather than stick with broad sweeping statements that, by nature tend to be "wordy". It’s rare that a single shot can capture the depth of a designers creative vision, or showcase the entire range of their talents.
#deanbirinyiphoto #onassignmment #interiors #photo #photographer #photoshoot #photooftheday #photography #architecturalphotography #interiordesign #design #california #residential
I'm very pleased and proud to have my image "Ghost Fence" selected to be in the 2017 50/50 show at Sanchez Gallery in Pacifica.
Artist reception is April 21 7 - 9.
I shot this for a young designer while she was still in school. I felt she had a lot of talent.
She and I have shot other project since this one an my feelings are proving to be correct.
I found this from Seth Godin in my inbox this morning:
The intelligent writer who dumbs down her work in order to make it more popular.
The successful small businessperson who gives up the edge that made the business work in order to make it bigger.
The entrepreneur who stops leading in order to chase a trend and get funded.
The interesting website that stops caring about content so it can focus on clicks.
The happy kid who abandons good friends in a search to be the cool kid instead.
The beloved brand that walks away from integrity in order to chase mass.
The engaged employee who gives up the craft in order to move up and become an unhappy manager instead...
Bigger isn't better. It's merely bigger. And the mass market might want what the mass market wants, but that doesn't mean that it's your market.
At one time or another I think we've all lost our focus, put our passion on the back burner while we addressed more serious issues, resolve a crisis, etc.
This is fine for the short term, but it's crucial that we return to our passion once the crisis has passed.
After all our passions are why we in the creative fields do what we do, isn't it?
I've never known anyone who chose a creative career to become a master at crisis management, networking, or cold calling.
A San Francisco-based interior and architecture photographer with over 26 years of experience, Dean Birinyi brings a thoughtful approach to every project he shoots. Dean began his career as a portrait photographer, refining his skill set before turning to architecture and interior design for inspiration. At Dean Birinyi Photography, the photographer draws on his background in furniture design and construction to capture the true essence of residential and commercial spaces. Dean’s work has led his clients to receive prestigious design awards and has appeared in numerous shelter magazines.
The advances in digital photographic technology have lowered the bar for entry into the field as a professional.
This is in regard to both the degree of experience required to be considered a professional photographer and the investment into equipment.
When I began back in the 1990’s I invested thousands of dollars into my camera and lenses and thousands more into lighting.
With todays cameras supplemental lighting is becoming less important, replaced with photoshop skills.
To excel as a photographer it is important that we be more than good photoshop technicians.
We must be masters of composition as well as masters of light.
Selling the sizzle of Prairie Style from 1999, long before I moved to San Francisco for Throwback Thursday.
The idea behind dawn photographs of architecture is to get people to sit up and take notice with stunning imagery, not provide technical details.
Technical details are for professional competition.
You know what I like? Storytelling. Big, ambitious photographs that describe a contextually significant narrative. This ones narrative is "the arrival of the industrial spy.”
One advantage that my decades of shooting 4x5 in the chemical era gives me is mastery over light.
Today the use of digital cameras, powerful computer and software makes it much easier to capture well exposed images. Simply exposing for maximum detail in the highlights and shadows does not necessarily result in the creation of a spectacular photograph.
In my years as an architecture and interior photographer I’ve learned that the real difference between a memorable interpretive image that shares the experience of a design and a documentary representation of what a space looks like.
To put it another way the composition shows the steak, lighting creates the sizzle. And that’s what people really want especially those here in the San Francisco Bay Area where a simple kitchen remodel can top $80 - 100K.
My photographs are impressive, my compositions strong and my lighting is masterful because I work hard to make it so, but there is more to choosing an interiors photographer to work with than the quality of their work.
Below are seven fundamental aspects of myself that my existing clients value and appreciate.
- I value honesty, integrity, kindness, patience and loyalty above all else.
- I am punctual by nature and bring respectable technical skill, decades of experience and a mature creative talent to the table.
- I am willing to say the hard things with tact and compassion. - If a photograph my client has requested is not a good photograph I will say so, offering alternatives and ways to make it better.
- I actively seek input and ideas from my clients and other members of my creative team, by paying attention the their non-verbal language as well as their words I gain deeper insights into the design and a broader perspective on what my client envisions.
- I am disciplined, adaptable and persistent, once I have developed a vision for an image I stick with it until that vision is achieved, but...
- I will always respect your requests, follow your instructions and adapt to circumstances as needed.
- My client sets my goals, then I take the lead. I acting decisively working to achieve our goals and do it beautifully, creating images that are descriptive of the designers artistic intent, while capturing the mood and emotional qualities of the space along with the social and psychological context of the design.
If these are qualities you find desirable in a photographer, please call me. Whether you're in the San Francisco Bay Area, or not we should be working together.
All the way back the height of the chemical era for this one.
This image was shot on 4x5 with transparency film using 4x5 B/W Polaroid for field review of composition and exposure.
I never bothered with color Polaroid because the color was bad.
I relied on my color temperature meter, my experience and my “feel” for the representation of color by the film.
Today it's much easier because we can review accurate color on site.
A shot from very early in my career for Throwback Thursday. All the way back to 1993. The second year I was in business as an interiors and architecture photographer.
This was shot for a spec builder who would send me into empty homes. I credit working with this client for the strength of my compositions throughout my career. You can see the impact on my images in everything I shoot today in San Francisco and throughout my career.
I feel it's important to speak with my clients face-to-face when discussing their work.
It's not the words a designer chooses to describe a project that helps me understand their ideas, but their expression, the lift of an eyebrow or a subtle hand gesture as they talk about their work that gives me the insight I need to "get inside their head", capture the designers intent and communicate their design concept.
This is the way we used to do it before we had email.
It’s more time consuming, and difficult to coordinate schedules to arrange a face-to-face meeting than to send a five line email while waiting for your next meeting to start, but the end result is worth it.
The project took months and often years to complete, you personally have hundreds and maybe thousands of man hours invested in it.
The photographs I create are going to be in your portfolio for twenty years or more.
I can’t imagine better reasons to invest time in talking about what you did.
I was recently faced with a challenging situation. A client needed interior photographs of the Chinese Hospital in San Francisco. The hospital authorized us to shoot for one day, but we had two days of work and we had two days - less than forty-eight hours - to prepare.
So, we pulled a double. Sixteen hours on the job. It worked out wonderfully thanks to the combined efforts of the team: Interior Designer, Kai-Yee Woo, Architects Project Manager Michael Wang, Architects Marketing Manager Rachel Royce, Marketing Consultant Andy Hill, and Multiple Models.
My two assistants, Ellen Williams and Josh Franta were great. They stuck with me every step of the way without a complaint, pulled their load and did a great job of both following instrutions and correcting errors.
I couldn’t have done it without them. I credit my experience in the US Navy with giving me the discipline. logistical and leadership skills I needed to organize and successfully an interiors photography shoot on such short notice.
It was fun and I was in my element - high pressure, high expectations and demanding schedule.
The final images look great, but won't be revealed until after publication.