5 Secrets of a Great Interior Photo Shoot

A brief description of the five secrets of a great interior photo shoot with Dean Birinyi.

There are five step to a professional photo shoot: Consultation, Pre-production, Production, Post-production and Delivery.

1. Preliminary Consultation: You tell me what you need.

“I like to listen. I have learned a great deal from listening carefully. Most people never listen.”
― Ernest Hemingway
  • You tell me what you want me to photograph: Open Plan Kitchen, Master Bedroom Suite, Powder Room, Sunset Exterior, etc.
  • You tell me what you want to showcase and how you plan to use the images.
  • I will write up a preliminary proposal based on your job description. This serves as our contract and is the basis of our agreement.
  • If the scale, or scope of the project changes we will adapt to circumstances.
  • Work begins once you return a signed contract, and 50% retainer payment to me.

2. Pre-Production: We develop a strategy to succeed.

“Creative without strategy is called 'art.' Creative with strategy is called ‘advertising.’”
― Jef I. Richards

  • We schedule a styling consultation.
  • You send me snapshots and we talk about the things we need for the photo shoot: flowers, throws, models, desk accessories, etc.
  • In some cases a preliminary tour of the project may be scheduled, and additional charges may apply.
  • We will then schedule your photo shoot.
Living room in Belmont, CA

3. Production: We create great images: This is the best part.

“If you're not having fun, you're doing something wrong.”
― Groucho Marx

  • The day of the shoot arrives.
  • We put on our creative hats and have fun exploring your ideas and create wonderful photographs that speak of your talent and imagination using the tangible expression of your artistic vision as our canvas.
  • At the end of the shoot we’re going to be tired because we will have given it all we’ve got.
Residential Exterior in Redwood City, CA

4. Post-Production: We fine tune the images.

To me, beauty and makeup and color is like the finishing touch on everything.
― Marc Jacobs

  • Generally I will send you a link to a proof gallery on the Monday following the shoot. (Thursday, Friday and weekend shoots need a few extra days.)
  • Proofs are color corrected to enhance the mood and character of the project based on our collaborative interpretation of the “scene” on the day of the shoot.
  • I do my own post-production. The subtleties and nuances of interpreting your work are far too complex for me to hand off to a contractor who has never so much as spoken to you about your ideas, thoughts and feelings regarding the project.
  • You review the proofs and we make changes to color, cropping brightness, retouching, etc. so the final images meet your vision.
Bohemian Bedroom in Beverly Hills, CA

5. Delivery: You get great images for your website, social media, e-promos, and more.

As a screenwriter, you have to let go, and you have to hand your baby over and let it go off into the world, which is entirely appropriate.
― Philippa Boyens

  • Generally the Monday following your final approval of the images I will send you a delivery packet that includes high resolution, low resolution and Instagram ready copies of the images.
  • You post the images to your website and social media.
  • Everyone gushes over how great they look.
  • You attract new great clients and book more great jobs.

Then you call me and we do it all over again. Subsequent shoots always turn out better because we know more about how we each see the world, are more comfortable with each other, and can communicate our ideas more effectively.

Home Office Vignette, Girls Bedroom Vignette