stippled-photo




One of the most challenging aspects of photographing architecture and interiors is deciding which photograph to show. If you’ve photographed any of your own projects you understand what I mean. It’s hard to decide what looks best. This is why many people who do their own photography will have between five and twelve views of the same room in the portfolio. I strongly recommend not doing this, it shows a lack of clarity of vision and when people are “buying” your vision that could be the death of a promising career.

There are three stages to resolving this problem, the first is when you're photographing your project.
  • When you're shooting you have to remember that stuff is not your design.
  • Focus on the abstract qualities of what you want to shoot: the color combinations, the flow of the space and the coordination of the geometrical elements.
  • Shoot one or two shots of the sofa, chair, drapes and flowers rather than a shot of the sofa and a shot of the chair and a shot of the drapes and a shot of the flowers.

The second stage is picking the images you want to be seen.
  • No one wants to look at two dozen boring images; you’ll make a better impression by showing a single jaw dropping image. (This is why it’s best to hire a professional photographer. I happen to know one who will be glad to help you. Shoot me a line. ;)
  • Negative evaluation: When you’re selecting images divide the images by space and lay them all out on the table or on the screen and look at each one and ask “what’s wrong with this picture?” Quickly toss out the fist two that you find a flaw with then keep asking that same question until you eliminate all but the two or three best, or least flawed images.
  • Once you have each space narrowed down to two or three images gather all the good photos together and do the same thing. The goal is to show a coordinated collection of as few images as possible that communicates your design concept. This time think about what you’re going to tell people about the project while showing them the images.
This final stage is very important because we need a reality check.
  • After you have narrowed down the number of photographs to the minimum that you think you can show and still communicate your ideas ask someone you trust to review your work. 
  • This helps because as creatives we can easily loose our objectivity by becoming emotionally invested in our work and a second opinion from a disinterested third party will give you a reality check and offers the opportunity to practice your presentation.
Dean