stippled-photo

I love reading Seth Godin’s blog. He always has great insights to share, he has a great sense of humor and he speaks clearly.

This post about the difference between persuasion and convincing is much more important than seems on first review.

http://sethgodin.typepad.com/seths_blog/2012/11/persuade-vs-convince.html

Persuade vs. convince

An anonymous copyeditor working on my new book unilaterally changed each usage of "persuade" to "convince."
I had to change them all back.
Marketers don't convince. Engineers convince.


If you think about you’ll realize that our most compelling arguments come from and appeal to our emotions. I do this when I’m creating photographs. I focus on showing the grace, wonder and beauty of the design, not the technical representation of the mechanics of construction and space planning.

Now, thanks to Seth I have a better idea of why I’m doing what I do.

Dean
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AuthorDean Birinyi