"How Might We?" is this simple phrase the key to creative thinking?

"How Might We" an idea whose essence is common in the creative fields where innovation and inspiration is a job requirement. Here's how others in more restrictive fields are being taught to discover and use the principles that are our bread and butter.

The Secret Phrase Top Innovators Use

It's not complicated: The "how might we" approach to innovation ensures that would-be innovators are asking the right questions and using the best wording. Proponents of this increasingly popular practice say it's surprisingly effective — and that it can be seen as a testament to the power of language in helping to spark creative thinking and freewheeling collaboration.

http://blogs.hbr.org/cs/2012/09/the_secret_phrase_top_innovato.html
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AuthorDean Birinyi