We've all heard the saying "One picture is worth a thousand words." That's a lot, choose your words very carefully because you won't get that much attention a second time unless the people listening get a payoff they value.

#in

Click for Larger

http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html

Ode: How to tell a great story


Great stories succeed because they are able to capture the imagination of large or important audiences.
[snip...]
Great stories are trusted. Trust is the scarcest resource we’ve got left. No one trusts anyone. People don’t trust the beautiful women ordering vodka at the corner bar (they’re getting paid by the liquor company). People don’t trust the spokespeople on commercials (who exactly is Rula Lenska?). And they certainly don’t trust the companies that make pharmaceuticals (Vioxx, apparently, can kill you). As a result, no marketer succeeds in telling a story unless he has earned the credibility to tell that story.

2012 NKBA Awards


2012 ASID Awards


2012 NARI Awards (including one COTY)

Posted
AuthorDean Birinyi