My view of publicity is that it's over-rated. I get offers of free publicity weekly, sometimes it's dependent upon me subscribing to something that I don't need, want or isn't in my marketing plan. Don't get me wrong, publicity is great if it's with the right people, but if you're offered the opportunity to get publicity with people who will never hire you what good is it?
The difference between PR and publicityMost PR firms do publicity, not PR.
Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.
But it's not PR.
PR is the strategic crafting of your story.