Brilliant use of vast resources.

What's bizarrely brilliant is that, apart from the species of the models, each scene in this spot is exactly like a million other fashion ads you've already seen—same overused setting, same dramatic slow-motion shot, same electronic beats. But with some strategic recasting, Diesel turns an advertising cliché into a parody.

I inadvertently posted this on Sunday morning so this is a repost.

AuthorDean Birinyi