Windows and Beyond Seminar with Sally Morse

Sally Morse & Doreen Yun at the Windows and Beyond Showroom

“Where do you want to be on one year?” was the title of the presentation I attended. I found it to be inspiring and informative. Doreen hosted a second event that evening titled “10 steps to a Perfect Room” again presented by Sally Morse that was focused more on helping her retail customers.

Doreen Yun owner of Windows and Beyond hosted the event at her Fremont showroom. Her showroom is fantastic with many little vignettes spread throughout the vast space showing the amazing variety of items and materials she has to offer. Any designer would be well served to tour the facility and bring their clients by to see the variety of styles and effects that can be created with good quality, creative window coverings.

Sally Morse Director of Creative Services for Hunter Douglas spoke on many subjects. She discussed color trends for the coming year, fundamentals of customer service, sales technique before during and after the job has been completed, intended to help us secure the clients business over the long term, not just to get a check today. She also discussed lifestyle issues.

This seminar was more about tactics than strategy, not focused just on sales but on satisfaction. The satisfaction of the customer as well as our own satisfaction with our lives and businesses.

Overall I am glad I attended. I walked away with a new perspective on quite a few things a few more nuggets of wisdom and was reminded of a few things that I had forgotten, such as the importance of making the customer feel good about spending the money it takes to do the job. Not just for the customer to feel good about the quality, timeliness and result of the job we do, but for them to be glad they spent their hard earned money to achieve whatever goal they set out to achieve or solve whatever problem they were faced with. It’s a big difference and requires much more energy and effort than just doing what you get paid for, but the return on your investment in the happiness and well-being of the customer will be immense over the years.

You can review the photographs I took of the event in my gallery by following this link.

An Avant Gard Triumph: prisencolinensinainciusol

OLL RAIGHT!

I’ve been trying to make this post for a few weeks now. Recently my wife sent me a link to this video on youtube. It’s called “prisencolinensinainciusol” and it’s worth your time.

This video went viral a few years ago. It is a song written by italian singer songwriter Adriano Celetano. It was written in the early seventies and it is a true Avant Gard masterpiece, made more so by the remarkable choreography and big band sound. In fact I believe this puts the song “Several Species of Small Furry Animals Gathered Together in a Cave and Grooving with a Pict” on the album Ummagumma by Pink Floyd to shame.

Many people say the lyrics sound like american english to non english speaking italians, but when interviewed Mr. Celetano says the song was about “incommunicability” (he’s obviously comfortable with polysyllabic words) and the rational for the composition was to do something that was simply fun after working on two socially and politically motivated projects. The words are complete gibberish in any language but they are rhythmic and fit the music.

I’m sure he is quite proud that after forty years the song is still a big hit, but I doubt it would be quite as popular as it has been if not for the choreography.

The choreography that helps make this such a fantastic presentation was arranged by Raffaella Carra a diva of some repute in the Latin world. She was the first woman on Italian television to show her bellybutton and was promptly repudiated by the vatican.

Regardless take five minutes out of your day and enjoy both the song and the show. I guarantee you’ll be singing and dancing to prisencolinensinainciusol all day.

Eyes!

Pauline Hsu Said My Photographs Made a Difference

Pei-Lan Pauline Hsu is the Professional Development Director for ASID CA Peninsula. We were talking at the Miele Event at Sierra Select in December and she was telling me that the high quality of my photographs of past ASID events made the difference in getting a special room rate for the members at the Gaia Hotel located in American Canyon here in the San Francisco Bay Area.

I’m glad I could help provide this benefit for the members and very proud to know that I helped Pauline chalk up another success as Professional Development Director for ASID CA Peninsula.

As I always say “Helping you is why I am here”  and now I’ve helped every single member of the ASID CA Peninsula Chapter and they didn’t even have to hire me.

Joseph Hittinger Published using High Dynamic Range Photographs

Joe Hittinger had a project I shot for him published in Palo Alto Online.

It was a great project that I shot using the High Dynamic Range Imaging technique that is making such a hit with all my clients. I like it because I can capture the essence of my clients design with a degree of fidelity to their creative vision never before possible. And since the supplemental lighting I need is either minimized or in most cases unnecessary we no longer have to struggle with reflections and light stands and cables, instead we can focus all of our energies on the creative aspects of styling and composition.

Take a look at the project at Palo Alto Online. com or check it out in my portfolio. I’m actually using photographs from this project of Joe’s in my CEU seminar for ASID.

My Calling

Passage to Another Reality - B/W HDRI

After spending the last few weeks focused on the CEU I gave to ASID CA Peninsula on the nuts & bolts of interior design photography I need to refocus on my true calling, which is crafting powerful images.

This is an image of the gallery outside the San Jose Museum of Art, and it is an HDRI photograph. I like it because of the strong geometry, the rhythm and repetition of the round forms in contrast to the right angles.

The Reviews Are In on “Photography for Interior Designers”

The CEU I did for ASID CA Peninsula on Thursday was a rousing success. The attendees rated my performance and here’s what they had to say

(Yes, it’s shameless self promotion, but if I didn’t do it who would?)

The overall score for the CEU is 4.5 out of 5.

The score for quality of content is 4.88 out of 5.

Presentation skills ranked 4.5 out of 5.

Comments included

*         “excellent!,”

*         “practical and helpful” and

*         “this helped me look at photography in a different way, ”

*         “great content and visuals” and

*         “best presentation in years!”

I’m rather happy about this.

Photography for Interior Designers CEU Lecture An Overwheling Success

Last night at the Hunter Douglas Showroom in Milpitas, CA I gave a CEU lecture to the members of ASID CA Peninsula titled Photography for Interior Designers. The overwhelming positive response of the members who attended tells me I did a good job. I found that I enjoyed speaking to a room filled with eighty people.

I discussed subjects such as Photographic Composition, Styling for Photography and HDRI photography. These subjects are of importance to interiors designers because the quality of their photographs are important to the advancement of their careers .

At the encouragement of Marie Chan of Inter-Space Design, President of ASID CA Peninsula, I worked hard to ensure that all who attended left with a deeper insight to photography or a greater capability to either shoot better photographs for themselves or do a better job of collaborating with and directing their photographer on their next photo shoot.

After four months of work on the presentation actually giving the lecture seems anticlimactic. Regardless today I will begin the next phase of the project which is to decide if, where, when and how to arrange the next lecture on the subject; before the lecture even began there were requests to give another in San Francisco.

After all the work I did I want to make the most of it. So next week I will see what the future hold, right now. I have photographs of another prison to process and a residential walk through in Los Gatos, CA this afternoon.

Neo-Gothic Period Art

I am making a reference to Neo-Gothic Period art in the CEU I am giving for ASID CA Peninsula on Thursday. Since this is not a well known or understood movement I wanted to have some information about it available for the attendees.

Stephanie Evans - All Locked Up

http://www.arthistoryarchive.com/arthistory/gothic/arthistory_gothicart.html

Neo-Gothic Art

Art movement that started in the early 1980s as part of the punk movement and later associated with Fantasy Art.

During the late 1990s it became recognized as a new artistic style. The term “Neo-Gothic Art” was coined by Charles Alexander Moffat, who wrote “The Neo-Gothic Art Manifesto“. Moffat remains one of the driving forces behind the style as an artistic movement.

Other artists include: Marilyn Manson, Victoria Van Dyke, Caroline Folkenroth, Stefanie Lynn Evans, Judith Weratschnig, Eliza Bathory, Floria Sigismondi, and Jeff Lowe.

The style is very popular in Canada, Europe, Japan, Russia and the United States.

Movement emphasizes the bizarre, obscene, sexual, blasphemous, mysterious, horrific and gender-confusion/androgyny.

The thing that I have always found surprising is the choice of Neo_Gothic as the description of the movement because the Neo-Goths, or Goths as they prefer to be called, are more inclined to revere the darker aspects of the human condition, and they seek out the night, shadows and darkness.

This is the polar opposite of the Gothic Period which revered light and the higher aspirations of humanity. Gothic cathedrals are not dark places, the architecture was developed in response for the desire to have many large windows to let light in.

I believe the attraction of the Gothic lifestyle for young people is the romance of sexual allegories that so many of the myths of Western Europe are built upon. The darkness of the mood and characterization of the movement, I believe, is an artifact of the entertainment industries tendency to revise history in pursuit of a compelling story line.

Photography for Interior Designers

I will be giving a seminar on Photography for Interior Designers on Thursday Nov. 12 from 5:30 PM to 8:40 PM Hosted by Hunter Douglas 1870 Milmont Dr., Milpitas CA, 95035.

This seminar is a CEU for ASID Members and provides 0.2 Credit Hours.

I will be discussing subjects such as compositional guideline to make your images better, Photographing Space: Techniques to help you showcase your talent, Staging and Styling for dramatic effect and New Technology: High Dynamic Range Imaging.

Attendance is limited to 85 people and costs $45.00 for members of ASID and $55.00 for non-members but you have to RSVP to the ASID CA Peninsula Chapter office with a check or card payment by Nov. 6

I have worked hard to make this a truly education experience for interior designers with any level of experience. This will not just be a show of pretty pictures. I will be explaining tricks and techniques that I have learned throughout my career and  employ to great effect on every photograph I create.

Here’s a copy of the promo announcement. I hope to see you there.

Dean

This two-hour course will benefit interior designers of all experience
levels. The guidelines and techniques discussed will be beneficial
when applied to either a professional photo shoot or when designers
photograph a project themselves.

Attendees will learn of compositional guidelines allowing them to
better direct and control the outcome of their photo shoots, the
logistics and principles of styling for an interior design photo shoot
will be discussed and designers will be instructed in the evaluation
and application of new photographic techniques helping them make
informed decisions and gain greater control over their photo shoots.

Bay Area photographer Dean Birinyi creates beautiful architectural
photographs that capture the emotional character of his clients’
work and communicates their talents and design concepts.  With
more than twenty years of experience photographing architecture
and interior design, Dean listens to his clients to integrate the solutions
for many different but equally important needs into any image. Dean’s
talent for storytelling consistently helps his clients win design competitions.

ASID Seminar Tonight

Tonight I am attending a seminar provided by ASID CA Peninsula titled “Brave New Marketing” at Sun Marble.

I am really looking forward to this seminar. It is every bit as important for a photographer to understand the marketing pressures their clients are faced with as it is to know the clients specialty.

As they say the more you know the more your worth.