High Dynamic Range Photography of Interior Design

I was speaking with Meera Chawla after the ASID CA Peninsula board meeting yesterday and she told me that she was impressed with the crisp liveliness of my photographs when viewing my portfolio. I told her this was the result of my use of high dynamic range imaging.

High Dynamic Range Image of Residential Kitchen

The high dynamic range imaging allows me to create images of spaces as humans perceive them, with rich colors and a wealth of detail in both highlight and shadows that capture the delicate interplay of color and texture. This technique allows me to go beyond showing the furnishings and accouterments to communicating the mood and emotion of a space with unparalleled fidelity to the designer’s vision.

As I say in my seminar on photography for interior designers high dynamic range imaging will soon become the standard for interior design photography. I recognized it’s utility and value the first time I had the opportunity to work with it, this is why I have worked to master the technique. and now my clients can benefit by having photographs of their designs that contain a life and sparkle that was never before possible.

You can view more high dynamic range images of interior design in my portfolio galleries.

Styling for Interior Design Photography

Private Residence, San Mateo

I am surprised when my clients respond with astonishment when I help with the styling for my photographs. I move furniture and plants, help hang artwork and clear off desks, tables and counters. I offer suggestions about where to place the flowers, and how they should be arranged to best compliment the photographs composition and suggest changes to the arrangement of furnishings and which art to use where. This is the collaborative aspect of interior design photography and I love doing it.

But what really causes the strongest response is when I help put the homeowners things back where they were, help with re-packing the boxes of plates, vases and flowers, and carry things out to the car at the end of the day.

Because I am using high dynamic range imaging and no longer have twelve lights to position, adjust and control I have more time to work with my clients to style the spaces and make the photographs we create the best they can be, but I have always done these things. For an interior design photographer this is what collaboration is. If your photographer isn’t doing it, you should be working with me.

Shooting for Shirley Lo and Loretta Spence

Yesterday I began working with Shirley Lo and Loretta Spence on Alta Mesa Memorial (a cemetery). This was my first opportunity to use the High Dynamic Range Imaging technique on a commercial project. It works even better and effectively in that environment than it does in a residential setting.

I’ll have images to show after Shirley and Loretta approve the images. Clients always have first rights.

ASID Webinar “Delegation: The Art of Leading Others”

Yesterday I attended a webinar on “delegation” offered by ASID. It was an interesting lecture that addressed the benefits of delegating tasks to others. The speaker, Johanna Hoffmann, provided guidelines for defining the task, selecting the right person for the task and defining/creating/evaluating their success.

I found the webinar to be informative and a good refresher. There are several fundamental aspects of delegation that were not covered, such as when I was in the US Navy one of the most important aspects of delegation that was drilled into us was the fact that you can delegate authority, but you cannot delegate responsibility. But there is only so much that can be squeezed into a one hour lecture.

As I said the webinar was a wonderful refresher for me, and because of it I have remembered many of the lessons I have learned through out my life and career that I will be applying to my duties as ASID CA Peninsula IP Director next year, Director of Photography for Nesting Newbies and in my business during this newest economic growth cycle.

Published in Lila B. and Nesting Newbies

The world of shelter and lifestyle magazines has changed. I’ve changed to adapt to the new reality. I am proud to be a part of the future.

I’ve been shooting for Nesting Newbies for the past few months and one article was just picked up by Lila B. another on-line publication leading the charge into the “Generation Y” future.

Change is here, you can adapt and benefit or be left behind, because we work in a different world than it we did only two years ago.

Catch me if you can

Hope Hospice Hike for Hope

An HDRI photograph of the Sunol Regional Wilderness Area in the SF Bay Area

Recently I donated my photograph “Along the road to Avalon” to Hope Hospice for their “Hike for Hope”  fund raising event. This was one of my first publicized HDR images and it has made a big hit.

Donna McMillion sent me this:

The Hike is going well, with 210 hikers signed up and it’s more than a month away.  I anticipate about 350 to 400 by May 1.

You can learn more about the Hike for Hope event at their website

Windows and Beyond Seminar with Sally Morse

Sally Morse & Doreen Yun at the Windows and Beyond Showroom

“Where do you want to be on one year?” was the title of the presentation I attended. I found it to be inspiring and informative. Doreen hosted a second event that evening titled “10 steps to a Perfect Room” again presented by Sally Morse that was focused more on helping her retail customers.

Doreen Yun owner of Windows and Beyond hosted the event at her Fremont showroom. Her showroom is fantastic with many little vignettes spread throughout the vast space showing the amazing variety of items and materials she has to offer. Any designer would be well served to tour the facility and bring their clients by to see the variety of styles and effects that can be created with good quality, creative window coverings.

Sally Morse Director of Creative Services for Hunter Douglas spoke on many subjects. She discussed color trends for the coming year, fundamentals of customer service, sales technique before during and after the job has been completed, intended to help us secure the clients business over the long term, not just to get a check today. She also discussed lifestyle issues.

This seminar was more about tactics than strategy, not focused just on sales but on satisfaction. The satisfaction of the customer as well as our own satisfaction with our lives and businesses.

Overall I am glad I attended. I walked away with a new perspective on quite a few things a few more nuggets of wisdom and was reminded of a few things that I had forgotten, such as the importance of making the customer feel good about spending the money it takes to do the job. Not just for the customer to feel good about the quality, timeliness and result of the job we do, but for them to be glad they spent their hard earned money to achieve whatever goal they set out to achieve or solve whatever problem they were faced with. It’s a big difference and requires much more energy and effort than just doing what you get paid for, but the return on your investment in the happiness and well-being of the customer will be immense over the years.

You can review the photographs I took of the event in my gallery by following this link.

An Avant Gard Triumph: prisencolinensinainciusol

OLL RAIGHT!

I’ve been trying to make this post for a few weeks now. Recently my wife sent me a link to this video on youtube. It’s called “prisencolinensinainciusol” and it’s worth your time.

This video went viral a few years ago. It is a song written by italian singer songwriter Adriano Celetano. It was written in the early seventies and it is a true Avant Gard masterpiece, made more so by the remarkable choreography and big band sound. In fact I believe this puts the song “Several Species of Small Furry Animals Gathered Together in a Cave and Grooving with a Pict” on the album Ummagumma by Pink Floyd to shame.

Many people say the lyrics sound like american english to non english speaking italians, but when interviewed Mr. Celetano says the song was about “incommunicability” (he’s obviously comfortable with polysyllabic words) and the rational for the composition was to do something that was simply fun after working on two socially and politically motivated projects. The words are complete gibberish in any language but they are rhythmic and fit the music.

I’m sure he is quite proud that after forty years the song is still a big hit, but I doubt it would be quite as popular as it has been if not for the choreography.

The choreography that helps make this such a fantastic presentation was arranged by Raffaella Carra a diva of some repute in the Latin world. She was the first woman on Italian television to show her bellybutton and was promptly repudiated by the vatican.

Regardless take five minutes out of your day and enjoy both the song and the show. I guarantee you’ll be singing and dancing to prisencolinensinainciusol all day.

Eyes!

Pauline Hsu Said My Photographs Made a Difference

Pei-Lan Pauline Hsu is the Professional Development Director for ASID CA Peninsula. We were talking at the Miele Event at Sierra Select in December and she was telling me that the high quality of my photographs of past ASID events made the difference in getting a special room rate for the members at the Gaia Hotel located in American Canyon here in the San Francisco Bay Area.

I’m glad I could help provide this benefit for the members and very proud to know that I helped Pauline chalk up another success as Professional Development Director for ASID CA Peninsula.

As I always say “Helping you is why I am here”  and now I’ve helped every single member of the ASID CA Peninsula Chapter and they didn’t even have to hire me.

Joseph Hittinger Published using High Dynamic Range Photographs

Joe Hittinger had a project I shot for him published in Palo Alto Online.

It was a great project that I shot using the High Dynamic Range Imaging technique that is making such a hit with all my clients. I like it because I can capture the essence of my clients design with a degree of fidelity to their creative vision never before possible. And since the supplemental lighting I need is either minimized or in most cases unnecessary we no longer have to struggle with reflections and light stands and cables, instead we can focus all of our energies on the creative aspects of styling and composition.

Take a look at the project at Palo Alto Online. com or check it out in my portfolio. I’m actually using photographs from this project of Joe’s in my CEU seminar for ASID.