Windows and Beyond Seminar with Sally Morse

Sally Morse & Doreen Yun at the Windows and Beyond Showroom

“Where do you want to be on one year?” was the title of the presentation I attended. I found it to be inspiring and informative. Doreen hosted a second event that evening titled “10 steps to a Perfect Room” again presented by Sally Morse that was focused more on helping her retail customers.

Doreen Yun owner of Windows and Beyond hosted the event at her Fremont showroom. Her showroom is fantastic with many little vignettes spread throughout the vast space showing the amazing variety of items and materials she has to offer. Any designer would be well served to tour the facility and bring their clients by to see the variety of styles and effects that can be created with good quality, creative window coverings.

Sally Morse Director of Creative Services for Hunter Douglas spoke on many subjects. She discussed color trends for the coming year, fundamentals of customer service, sales technique before during and after the job has been completed, intended to help us secure the clients business over the long term, not just to get a check today. She also discussed lifestyle issues.

This seminar was more about tactics than strategy, not focused just on sales but on satisfaction. The satisfaction of the customer as well as our own satisfaction with our lives and businesses.

Overall I am glad I attended. I walked away with a new perspective on quite a few things a few more nuggets of wisdom and was reminded of a few things that I had forgotten, such as the importance of making the customer feel good about spending the money it takes to do the job. Not just for the customer to feel good about the quality, timeliness and result of the job we do, but for them to be glad they spent their hard earned money to achieve whatever goal they set out to achieve or solve whatever problem they were faced with. It’s a big difference and requires much more energy and effort than just doing what you get paid for, but the return on your investment in the happiness and well-being of the customer will be immense over the years.

You can review the photographs I took of the event in my gallery by following this link.

An Avant Gard Triumph: prisencolinensinainciusol

OLL RAIGHT!

I’ve been trying to make this post for a few weeks now. Recently my wife sent me a link to this video on youtube. It’s called “prisencolinensinainciusol” and it’s worth your time.

This video went viral a few years ago. It is a song written by italian singer songwriter Adriano Celetano. It was written in the early seventies and it is a true Avant Gard masterpiece, made more so by the remarkable choreography and big band sound. In fact I believe this puts the song “Several Species of Small Furry Animals Gathered Together in a Cave and Grooving with a Pict” on the album Ummagumma by Pink Floyd to shame.

Many people say the lyrics sound like american english to non english speaking italians, but when interviewed Mr. Celetano says the song was about “incommunicability” (he’s obviously comfortable with polysyllabic words) and the rational for the composition was to do something that was simply fun after working on two socially and politically motivated projects. The words are complete gibberish in any language but they are rhythmic and fit the music.

I’m sure he is quite proud that after forty years the song is still a big hit, but I doubt it would be quite as popular as it has been if not for the choreography.

The choreography that helps make this such a fantastic presentation was arranged by Raffaella Carra a diva of some repute in the Latin world. She was the first woman on Italian television to show her bellybutton and was promptly repudiated by the vatican.

Regardless take five minutes out of your day and enjoy both the song and the show. I guarantee you’ll be singing and dancing to prisencolinensinainciusol all day.

Eyes!

Photograph of the Month March 2010 “Ghost Fence”

Wide Screen Version: High Dynamic Range Image of an old fence in heavy fog

High Dynamic Range Photogrpah of an old fence in heavy fog

This month’s photograph is titled “Ghost Fence” I hope you like it.

I found this fence in Sunnyvale Baylands Park last year while biking with my wife. I waited for the heavy fog to shoot it because the image I envisioned called for a mysterious atmosphere to convey the mood of the fence. I think it worked out quite well.

This photograph is a High Dynamic Range Image as are most photographs I have created over the past few years.

I recently discovered that my gallery software has been restricting the size of the images I posted there. It’s a very complicated piece of software and this feature got past me when I was setting it up.

I have corrected the problem and now the screen saver images will be the full 1920×1200 pixels in wide screen format and 1280×1024 pixels in square format that I intended them to be in the first place. I will be going through my archive and resizing past Photograph of the Month images to meet these specifications.

You can download the full size versions by clicking on the images you see above.

All images in my “Photograph of the Month” series are sized and formatted as a screen saver or computer desktop wallpaper. Please, share it with your family and friends, with my compliments.

2010 Interior Design Student Career Forum Design Competition Winners

Yesterday I had the opportunity to help Lilley Yee photograph the winning entries in the Interior Design Student Career Forum 2010 Student Design Competition.

It was a lot of fun seeing the boards and the students who won definitely did a great job.

Lilley was surprised at how easily I overcame the challenges associated with photographing these design boards. To shoot something like this really requires a tripod and soft lighting. The glare from the acetate overlays the students used can pose a problem but after twenty-five years of photographing glass walled rooms, mirror or marble walls, and enamel kitchen cabinets I didn’t think about what was required, or how difficult it could be. I just did it.

Oh, well. Chalk it up to the benefits of experience, and move on to greater challenges.

I have the boards posted in my portfolio gallery but I won’t release them for public view until after the ceremony. You’ll just have to wait to find out who won.

Now, it’s back to the electron mines for me.

Ciao.

CEU On Growing Your Business at Decorators Workshoppe

Today I attended a CEU at Decorators Workshoppe in Campbell, CA. The Seminar was a two hour event on business planning and marketing titled “Design Practice Management and Marketing/Today’s Presentation for Tomorrow’s Clients.”

Mike Weddington of Hunter Douglas was the presenter and he did a fantastic job. The information he presented was both timely and relevant to the Interior Designer in these challenging times. One thing he pointed out that had the ring of truth, but was not what we wanted to hear was – I paraphrase “If you’re waiting for the economy to get back to where it was, you’re out of luck because it’s never going to happen.”

Mike is a smart guy. He used to play football for the Green Bay Packers and now manages a multimillion dollar division of a Fortune 100 company, Hunter Douglas. This is what you call a successful man and I always pay attention to what successful people say.

Paula McChesney On Television

Recently Paula McChesney wrote a book titled “Passion by Design, Re-Decorate Your Bedroom and Re-Invent Your Love Life”.

She was featured along with her co-author and lifelong friend Sally Peckinpah on Wave Street Authors Series.

I sat in on the taping and it was wonderful. I was surprised to learn that both paula and Sally were members of the singing group “Up With People” which is much more than simply a singing group. It is a multicultural educational experience for young people. And a singing group.

Pauline Hsu Said My Photographs Made a Difference

Pei-Lan Pauline Hsu is the Professional Development Director for ASID CA Peninsula. We were talking at the Miele Event at Sierra Select in December and she was telling me that the high quality of my photographs of past ASID events made the difference in getting a special room rate for the members at the Gaia Hotel located in American Canyon here in the San Francisco Bay Area.

I’m glad I could help provide this benefit for the members and very proud to know that I helped Pauline chalk up another success as Professional Development Director for ASID CA Peninsula.

As I always say “Helping you is why I am here”  and now I’ve helped every single member of the ASID CA Peninsula Chapter and they didn’t even have to hire me.

Joseph Hittinger Published using High Dynamic Range Photographs

Joe Hittinger had a project I shot for him published in Palo Alto Online.

It was a great project that I shot using the High Dynamic Range Imaging technique that is making such a hit with all my clients. I like it because I can capture the essence of my clients design with a degree of fidelity to their creative vision never before possible. And since the supplemental lighting I need is either minimized or in most cases unnecessary we no longer have to struggle with reflections and light stands and cables, instead we can focus all of our energies on the creative aspects of styling and composition.

Take a look at the project at Palo Alto Online. com or check it out in my portfolio. I’m actually using photographs from this project of Joe’s in my CEU seminar for ASID.

Nesting Newbies Publishes DIFFA Dining by Design

Nesting Newbies DIFFA Dining by Design

I am proud to announce the publication of the DIFFA (Design Industry Foundation Fight Aids) Dining by Design event at the San Francisco Design Center by Nesting Newbies magazine.

You can view the images I shot in my portfolio by following this link. All but one of the images they published were shot using the High Dynamic Range Imaging technique that is such a hit with all my clients.

Or you can review the entire winter issue of Nesting Newbies by following this link.

It was a pleasure working with Lea McIntosh and Jodi Murphy of Nesting Newbies, they are on the cutting edge of periodical publication. I look forward to working with them as they blaze the trail for others in the publication industry to follow.

February 2010 Photograph of the Month “Puff Ball”

High Dynamic Range Image of Dandelion Puff Ball

High Dynamic Range Image of Dandelion Puff Ball

This month’s photograph is titled “Puff Ball.” I hope you like it.

I shot this image last year in a local park specifically for the February Photograph of the Month. I intended it to remind everyone of the warm, sunny days of summer hoping it would brighten your day and lift your spirits as the cold dark winter slowly passes.

This is a High Dynamic Range Photograph. I am very pleased with the way this technique brings out detail in both the brightest highlights and darkest shadows. It allows me to control the representation of my subjects with almost the same freedoms of a painter. I say “almost” because when I create an image I still have to work with what is actually before me; a painter has no such restriction.

All images in my “Photograph of the Month” series are sized and formatted as a screen saver or computer desktop wallpaper. Please, share it with your family and friends, with my compliments.

Please call me if you have any need for photographs and I will do all I can to help you.

Thanks,
Dean

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